Joanne Moore

As the Master Distiller for the Premium Gin brand portfolio at Quintessential Brands, Joanne Moore is the guardian of the first London Dry Gin recipe, Greenall’s Original, and the creator of some of the fastest-growing and most-loved gin brands in the world today, including BLOOM Gin, Opihr Spiced Gin, Thomas Dakin Small Batch Gin and Berkeley Square Gin.

Based at G&J Distillers, the company’s gin distilling home and the foremost gin distillery in the world with distilling heritage dating back to 1761, Joanne was one of the first female Gin Master Distillers in the world and is renowned in the industry as a master of her craft, to which the many awards her gins have won are a testament.

Joanne joined G&J Distillers (formerly G&J Greenall’s) in 1996 as a Biochemistry graduate and her first role was in the Quality Control department, where she learnt all about the whole production process, from raw ingredients through to distillation and to bottling. Part of the role involved product development and as she learnt more about botanicals, she quickly discovered a real passion and talent for creating gins. She was appointed as Master Distiller in 2006, becoming only the seventh Master Distiller at G&J Distillers since 1761.

Since Joanne began her tenure as Master Distiller at G&J Distillers, the company has gone on to win many awards for its gins. 2021 saw Quintessential Brands celebrate Joanne’s 25th year working for G&J Distillers and in February 2022, Joanne was honoured in the UK by Gin Magazine, with a place in the Gin Hall of Fame.


Jon Gray, Pernod Ricard

Charles Maxwell, Thames Distillers

Lesley Gracie, William Grant & Sons

Anne Jones, Waitrose

Will Lowe, Cambridge Distillers

Jake Burger, Portobello Road Gin

Alex Wolpert, East London Liquor Company