GIN & GENEVER Panel

CHAIR

Joanne Moore

As the Master Distiller for the Premium Gin brand portfolio at Quintessential Brands, Joanne Moore is the guardian of the first London Dry Gin recipe, Greenall’s Original, and the creator of some of the fastest-growing and most-loved gin brands in the world today, including BLOOM Gin, Opihr Spiced Gin, Thomas Dakin Small Batch Gin and Berkeley Square Gin.

Joanne joined G&J Distillers (formerly G&J Greenall’s) in 1996 as a Biochemistry graduate and her first role was in the Quality Control department, where she learnt all about the whole production process, from raw ingredients through to distillation and to bottling. Part of the role involved product development and as she learnt more about botanicals, she quickly discovered a real passion and talent for creating gins. She was appointed as Master Distiller in 2006, becoming only the seventh Master Distiller at G&J Distillers since 1761.

JUDGES FROM 2025

LEFT TO RIGHT: Lesley Gracie, William Grant & Sons; Anne Jones, Waitrose; Joanne Moore, Quintessential Brands; Adam Cocker, Pernod Ricard;  (Not in picture, but in panel - Alex Wolpert, East London Liquor Company)