Specialist retail channels such as the on-trade or travel retail sector require different design elements to successfully succeed. All aspects of the bottle design, its functionality, including shape, size, weight and ease of pouring, should be included with the entry submission statement.  

This award recognises brands with new packaging launched within the eligibility period. The judges are in search of the design which successfully executes the objectives set within its original brief.

Celebrating the most innovative design of a new product launch or range, from an existing brand that’s been launched within the eligibility period, this award recognises a brand extension. Reasons for the design objectives and how this differentiates and compliments the established brand should be included with the entry submission statement.

We are in search for the best overall design of an existing drinks brand that’s been repackaged and launched within the eligibility period. The award will recognise the design which successfully executes the reasons for change, set within its original brief.

This award recognises brands that have launched specifically as a limited-edition launch within the eligibility period. This can be either limited editions or retail exclusives.

This award recognises brand designs that have reduced their environmental impact by improving or switching to more sustainable packaging solutions, without compromising the quality of the brand presentation.