CHAIR

Carlos Londoño

Carlos Londoño brings more than 26 years of experience in the agave spirits industry, having helped launch numerous tequila brands under the guidance of the late Tomas Estes, European Tequila Ambassador.

Today, Carlos is recognised as an experienced competition chair, educator and passionate advocate for tequila, agave spirits and Mexican culture.

Carlos is Co-owner of Café Pacifico, the pioneering London Mexican bar and restaurant which celebrated its 40th anniversary in 2022 and is widely regarded as the first of its kind in the UK. His long-standing commitment to the industry combines deep product knowledge with commercial insight and a belief in honesty, fair pricing, excellent customer service and sustainable relationships.

Education has always been central to Carlos’s work. He leads Café Pacifico’s agave training programmes, with the venue receiving certification from Mexico’s Tequila Regulatory Council in recognition of its work educating UK consumers and industry professionals about tequila. Carlos currently chairs the Agave Spirits panel at the International Spirits Challenge and has judged numerous tequila cocktail competitions. His expertise has also contributed to agave spirits coverage in national publications including The Times, GQ, Metro, Evening Standard and ShortList.

JUDGES FROM 2026

LEFT TO RIGHT: Zaloren Fontes, Freelance Spirits Consultant; Carlos Londoño, Cafe Pacifico; Andrew Scouts, Cocktails in the City; Antonio Valdez, Cafe Pacifico